Our Journey
We started our journey in spring ‘23 with the dream to connect Latin American stories with the world.
Our vision is to create a sustainable, experiential, and inclusive retail ecosystem, a true celebration of Latin culture, and a catalyst for social and economic growth.
2023
December
Our brand launch event, a first-of-its-kind experiential retail celebration of Latin fashion and culture in New York.
Retail Tours
We conducted retail tours in Charleston, SC, and Kansas City, MO, pitching Latin American brands to local boutiques.
OjaLáb MarketFest celebrated Hispanic Heritage Month during Market Week, featuring 25 Latin American designers and attracting 200+ guests.
2024
Our mission
To empower Latin American designers to thrive in global markets by connecting them with specialty boutiques in the US and beyond. We foster a sustainable retail ecosystem that celebrates craftsmanship, authenticity, and innovation while driving socioeconomic growth for local brands, boutiques, and communities. We position Latin fashion as a global lifestyle, showcasing its culture and creativity worldwide.
Board of advisors
Why we exist
Demand for quality and
authenticity
70% of US consumers seek authentic, original brands and are willing to spend more for them. We bridge this gap by giving boutiques access to genuine Latin brands, meeting evolving customer preferences
High Competition
among Boutiques
US boutiques face intense competition in differentiating and expanding their customer base. Our service connects them with unique Latin brands to diversify offerings and attract new customers.
Latino Population
Growth
Latinos are projected to make up 29% of the US population by 2050. This presents a significant opportunity for retailers to authentically connect with the Hispanic community, who prioritize cultural alignment.
A vibrant community
transforming Latin fashion into a global movement, connecting Latin designers with specialty boutiques to build a sustainable, global retail ecosystem.
Camila Ordoñez
Founder & CEO
Bernardita Lira
Co-Founder & COO
Laura Martinez
CXO & Brand Strategy
Parker King
Business Development Consultant
Meet the team
Sustainability first
We believe in fashion that nurtures the planet through local sourcing, circular materials, and fair wages for a more ethical future.
User-Centered
Our approach is all about you! We prioritize the needs of our brands and boutiques, crafting experiences that resonate and inspire.
Cultural Celebration
We celebrate the richness of Latin culture, showcasing its stories, artistry, and craftsmanship while fostering a strong community.
We Think Big, and Beyond
We dream big and aim higher, pushing boundaries to redefine the global fashion landscape with innovative solutions.
Together We Thrive
Together, we’re stronger! We build partnerships that empower brands and boutiques, creating a vibrant ecosystem where everyone thrives.