1. Selection Process
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Complete the application form by January 31, 2025.
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If your brand meets our eligibility criteria, you will be notified of your selection by February 10. At this stage, we will share detailed program information, including pricing and payment options, for your review and confirmation.
2. Preparation
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Consulting: Our consulting process is a comprehensive approach to adapting and preparing your brand for B2C and B2B sales in the United States. The goal is to ensure your brand is fully ready to enter the market, from US Market insights to Product Dossier review.
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Brand Adaptation: We help position your brand within the U.S. market through bespoke content creation and influencer collaborations. Our goal is to ensure your brand not only stands out but resonates with local audiences, leveraging trends, consumer data, and engagement metrics for maximum impact.
3. Execution
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OjaLáb Experience: Participate in an immersive event where buyers and consumers experience your brand firsthand.
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OjaLáb Shop: Use our platform to sell your products directly to U.S. consumers.
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Access to Key Buyers and Consumers: Direct connection with industry professionals and ethical fashion enthusiasts.
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Visibility in the U.S. Market: Positioning your brand on the radar of boutiques and strategic partners.
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Ongoing Support: Guidance at every stage to ensure your brand is ready to compete and stand out.
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Participation in OjaLáb experience: An event that elevates your brand through unique experiences and valuable connections in New York City.
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At OjaLáb, our curation process is rigorous because we are deeply committed to promoting ethical and intentional fashion. We accept only brands that align with our values of sustainability, craftsmanship, and cultural celebration. If your brand shares this vision, embraces responsible practices, and is ready to make an impact in the U.S. market, we invite you to apply.
Our criteria include:
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Brands with Latin American Roots: Highlighting culture, craftsmanship, and sustainability.
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Specializing in Categories: Sportswear, apparel, footwear, accessories, or home décor.
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Ethical and Responsible Production: Using locally sourced materials and fair practices.
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Artisanal Elements or High-Quality Craftsmanship: Offering unique, thoughtfully crafted products.
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If you meet these criteria, we’d love to help bring your brand to the forefront of the U.S. market.
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Application Deadline: February 1st, 2025
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Notification of Selection: February 10th, 2025
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Onboarding & Consultancy Begins: March 1st, 2025
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Optional Sample Shipment to NYC for Pre-Event Content Creation: February 15, 2025
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Inventory Shipment for the Event: Last Week of March, 2025
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Upon acceptance, you’ll receive a detailed schedule outlining every step of the program
We offer three payment options tailored to meet the specific needs and goals of your brand, depending on its growth stage. Once you complete the application form, if your brand is eligible, we will provide detailed pricing and program information. You’ll then have the opportunity to review and confirm your participation.
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About The OjaLáb Experience
Bringing the heart of Latin American design to New York City, The OjaLáb Experience is a six-month journey culminating in an experiential event that connects ethical and emerging Latin American designers with U.S. boutiques, press, influencers, and consumers who embrace intentional style.
More than a showcase, it’s a platform for tailored consulting, contextualization, and curated activations, blending fashion with culture and commerce with creativity. A true celebration of craftsmanship, The OjaLáb Experience redefines the retail landscape, transforming unique designs into a global lifestyle.
The application deadline is February 1st 2025
Our Allies
NEW YORK 2025
The ultimate program for emerging Latin American designers to connect with U.S. boutiques, consumers, industry influencers, and press. Apply now to secure your place in this transformative journey