Summer Edition ‘25
OjaLáb is now accepting applications for the Summer Edition 2025 of our flagship program. This edition will culminate with the OjaLáb MarketFest in Dallas, Texas, in April 2025.
The program will run from February to July, offering a comprehensive experience that includes consulting, contextualization, and access to key buyers and consumers in the U.S. market.
The application deadline is January 15 2025
Our past events
A glimpse into our journey—explore our past events, where each gathering tells a story of creativity and connection, showcasing the diversity and beauty of our featured collections.
OjaLab MarketFest '24
Holiday Brand Launch
1. Selection Process
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Complete the application form by January 15, 2025.
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You will be notified about your selection based on our eligibility criteria by January 20.
2. Preparation
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Consulting: Our consulting process is a comprehensive approach to adapting and preparing your brand for B2C and B2B sales in the United States. The goal is to ensure your brand is fully ready to enter the market, from US Market insights to Product Dossier review.
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Brand Adaptation: We help position your brand within the U.S. market through bespoke content creation and influencer collaborations. Our goal is to ensure your brand not only stands out but resonates with local audiences, leveraging trends, consumer data, and engagement metrics for maximum impact.
3. Execution
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OjaLáb MarketFest: Participate in an immersive event where buyers and consumers experience your brand firsthand.
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OjaLáb Shop: Use our platform to sell your products directly to U.S. consumers.
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Access to Key Buyers and Consumers: Direct connection with industry professionals and ethical fashion enthusiasts.
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Visibility in the U.S. Market: Positioning your brand on the radar of boutiques and strategic partners.
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Ongoing Support: Guidance at every stage to ensure your brand is ready to compete and stand out.
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Participation in MarketFest: An event that elevates your brand through unique experiences and valuable connections.
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At OjaLáb, our curation process is rigorous because we are deeply committed to our mission of promoting ethical and intentional fashion. We only accept brands that align with our values of sustainability, craftsmanship, and cultural celebration. If your brand shares this vision, embraces responsible practices, and is ready to make an impact in the U.S. market, we invite you to apply.
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Brands with Latin American Roots: Highlighting culture, craftsmanship, and sustainability.
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Ethical and Responsible Production: Using locally sourced materials and fair practices.
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Artisanal Elements or High-Quality Craftsmanship: Featuring unique, thoughtfully crafted products.
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Wholesale-Ready Inventory: Prepared to meet the needs of U.S. buyers.
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Application Deadline: January 15, 2025
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Notification of Selection: January 20, 2025
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Onboarding & Consultancy Begins: February 1, 2025
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Optional Sample Shipment to NYC for Pre-Event Content Creation: February 15, 2025
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Inventory Shipment for the Event: Last Week of March, 2025
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Upon acceptance, you’ll receive a detailed schedule outlining every step of the program.
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Why OjaLab
Strategic U.S. Market Entry
Tailored strategies to connect your brand with U.S. buyers and consumers.
Comprehensive Support
End-to-end guidance to prepare your brand for wholesale success and consumer engagement.
Connections That Matter
Access to boutique buyers, key partners, and ethical fashion advocates.
Commitment to Ethical Fashion
Showcase your brand as a leader in sustainable and intentional fashion.
Our Allies
